Everyone’s Favorite M&M’s Are Back (But Only for a Limited Time)

Mars, Incorporated has officially announced the return of the M&M'S Flavor Vote competition, a fan-favorite event that has been absent from the candy aisle since 2019. According to a February 24, 2026, press release, this year's campaign features the all-new Bakery Collection, a trio of limited-edition flavors inspired by classic American desserts.

The competition allows consumers to act as “flavor judges,” with the winning variety earning a spot in the permanent lineup later this fall. This move taps into the 2026 “bakery trend,” where nostalgic, dessert-inspired snacks are dominating the confectionery market. This article breaks down the three contenders vying for your vote and how you can participate in this high-stakes sweet selection.

Peanut Butter Cinnamon Roll

The first contender in the 2026 lineup is M&M'S Peanut Butter Cinnamon Roll, a flavor designed to replicate the experience of a fresh-from-the-oven pastry. According to Mars Snacking, this variety pairs the brand’s signature creamy peanut butter center with warm, aromatic cinnamon notes. Early reviews from flavor testers suggest that the “bakery-inspired bite” successfully balances the saltiness of the peanut butter with a sweet, spiced finish.

This flavor is aimed directly at fans of the brand’s existing peanut butter varieties who are looking for a more complex, seasonal profile. It is currently available nationwide in single and share-size pouches for a limited time during the voting window.

Cherry Chocolate Cupcake

M&M'S Cherry Chocolate Cupcake offers a more decadent experience, blending rich chocolate cake flavors with a distinct hint of tart cherry. Unlike the standard milk chocolate versions, this variety utilizes a combination of milk and dark chocolate to achieve a deeper “cupcake” profile.

According to 2026 product data, the flavor was inspired by popular dessert combinations like Black Forest cake and chocolate-covered cherries. Fans have noted that the “balanced, bakery-inspired bite” provides a sophisticated alternative to traditional fruit-flavored candies. The cherry-red packaging makes it easy to spot on shelves as part of the broader 2026 Dessert Collection rollout.

Lemon Meringue Pie

The most experimental of the three is M&M'S Lemon Meringue Pie, which features a bright citrus flavor combined with smooth white chocolate and a crispy center. This flavor is a significant departure from the others, utilizing white chocolate to enhance the “meringue” sweetness and providing a “zesty punch” that is rare in the chocolate aisle.

According to recent 2026 taste tests, the crispy center is designed to mimic the texture of a pie crust, adding a structural element to the candy. It is being positioned as the “fresh” option in the collection, appealing to consumers who prefer lighter, fruit-forward desserts over heavy chocolate or peanut butter.

How to Cast Your Vote

Participating in the 2026 Flavor Vote is straightforward and designed to be highly interactive across digital platforms. Fans can visit MMS.com/vote or scan the QR codes found on the limited-edition Bakery Collection packaging to submit their choice. According to Mars, the voting window is officially open now and will remain active through May 15, 2026.

To drive engagement, the brand has partnered with a trio of social media creators who will be campaigning for their favorite flavors throughout the spring. The ultimate fan-favorite will be unveiled in late May, giving the winning flavor a permanent home in the M&M'S family starting this fall.