BJ’s Restaurant & Brewhouse Kicks Off National Burger Month with New Premium Wagyu Blend

BJ's Restaurant & Brewhouse is giving its burger menu a high-end overhaul just in time for May. To celebrate National Burger Month, the chain has officially launched its all-new Wagyu Burger, a chef-driven offering designed to elevate the casual dining experience with premium cuts of beef and sophisticated toppings.

The new burger is available starting today, April 30, 2026, at all BJ's locations nationwide, joining the brand's lineup of signature deep-dish pizzas and Pizookies®.

The ‘Wagyu’ Upgrade

BJ's is leaning into a “triple-blend” strategy for this patty to ensure maximum juiciness and flavor:

• The Meat: The burger features a proprietary blend of Wagyu, brisket, and short rib. Wagyu is famous for its high marbling, which, when combined with the structure of brisket and the richness of short rib, creates a notably more tender patty than standard ground beef.
• The Toppings: To complement the rich beef, the burger is topped with melted Gruyère cheese, savory caramelized onions, and a specialty black garlic aioli.
• The Build: It’s served on a toasted brioche bun with fresh lettuce and a side of BJ’s signature crispy fries.

Pricing and Value Tiers

Starting at $19.99, the Wagyu Burger sits at the premium end of BJ’s menu, targeting guests looking for an “elevated” celebratory meal. However, for those looking for everyday value during Burger Month, the brand is still offering its popular tier-based deals:

• Loaded Burger Wednesdays: At select locations, guests can grab a variety of loaded burgers starting at $12.99.
• Pizookie® Meal Deal: Features the All-American Smash Burger and a world-famous Pizookie for $13.

Why It Matters

“While our deep dish pizza and world-famous Pizookie® remain crowd favorites, our burgers deserve a place in the spotlight,” said Heidi Rogers, Chief Marketing Officer. The launch of the Wagyu Burger reflects a broader trend in the 2026 dining landscape where consumers are willing to pay a premium for “better-for-you” ingredients and artisanal flavor profiles, even in a casual dining setting.

Availability

You can find the new Wagyu Burger at any of the 200+ BJ's locations across 31 states.

• Local Note: For those in the Bucks County area, you can visit the Newtown or Willow Grove locations to try the new blend.
• Convenience: The burger is available for dine-in, takeout, and delivery via the BJ’s website or mobile app.

The Verdict: By combining a high-end Wagyu blend with gourmet ingredients like black garlic and Gruyère, BJ's is effectively bridging the gap between a neighborhood brewhouse and a high-end steakhouse burger. It’s a smart, flavor-first way to celebrate National Burger Month.