A Spooky Twist on a Classic: TWIX Debuts Limited-Edition “Skulls” for the 2026 Season

Even though summer is just beginning, the candy aisle is already looking toward the “eerie” side of things. According to a report from Allrecipes, Mars has officially announced the launch of TWIX Skulls, a new seasonal shape for the iconic chocolate bar that is set to hit shelves this fall.

This release follows the successful “seasonal shape” strategy used for Twix Ghosts, Santas, and Easter Eggs, providing a thicker, more cookie-forward bite than the traditional twin bars.

The Anatomy of a TWIX Skull

The new shape isn't just about the visual—it actually changes the “crunch-to-caramel” ratio that fans of the brand are used to:

• The Shape: Each individual “Skull” features a detailed, embossed skeletal face. Because the shape is wider than a standard bar, it contains a larger, more substantial shortbread cookie base.
• The Layering: The cookie is topped with a thick, oversized layer of signature chewy caramel and then fully draped in smooth milk chocolate.
• The Portability: Like the Twix Ghosts, these will be sold as single, “king-size” individual units and in multi-pack bags of “Fun Size” treats.

Why Shapes Taste “Different”

Twix enthusiasts often debate whether the shaped versions taste better than the original bars. Industry experts point to a few reasons why:

1. The Surface Area: The wider shape allows for more caramel and chocolate to cling to the cookie, often resulting in a “softer” overall texture compared to the snap of the thin bars.
2. The “No-Snap” Factor: Because the cookie is a singular, solid piece rather than a long stick, the crumb structure feels different on the palate, often described as more “buttery.”

Availability and “Halfway to Halloween”

While the main rollout will occur in late summer, Mars is using this launch to tap into the “Halfway to Halloween” trend that has gained massive traction on social media:

• Early Access: Limited quantities of the TWIX Skulls are expected to appear at select retailers (including Target and Walmart) as early as June for fans who like to celebrate the spooky season year-round.
• National Distribution: The full nationwide launch will follow in August, appearing in the seasonal “Harvest” and Halloween aisles of major grocery chains.

This is a fun, high-energy addition to the Mars portfolio. For those who prefer a more “cookie-heavy” Twix experience, the new Skull shape is likely to become a seasonal favorite.