Speed Meets Refreshment: AriZona Iced Tea and Hot Wheels Launch Massive ‘Nostalgia in a Can’ Collaboration

AriZona Iced Tea is shifting into high gear for summer. The beverage icon has announced a high-octane partnership with Hot Wheels, the world’s leading vehicle franchise, to launch a brand-new line of teas and a slate of collectible prizes that are already being called “nostalgia in a can.”

The collaboration brings together two of the most recognizable “99-cent” brands in history, blending car culture with the refreshing fruit flavors AriZona is known for.

The New Flavors: Watermelon Drift and Rad Berry

The centerpiece of the partnership is a duo of brand-new juice-infused teas designed to capture the high-energy spirit of the racetrack:

• Watermelon Drift Tea: A subtle, refreshing black and white tea blend infused with fresh watermelon juice. It is set to debut exclusively at 7-Eleven on April 27.
• Rad Berry Tea: A berry-forward juice and tea blend that hits Walmart shelves on May 8.

Staying true to AriZona’s roots, both new flavors will be available in the signature 23oz “Big Can” for the legendary price of just $.99.

More Than Just a Drink: The Collectibles

This isn't just a flavor launch; it’s a full-scale takeover for collectors. AriZona and Hot Wheels are introducing several limited-edition items that extend far beyond the beverage aisle:

• The Die-Cast Car: A specialized Hot Wheels die-cast collectible car will be available at retailers nationwide as part of the rollout.
• Exclusive Apparel: A dedicated merch collection featuring mechanic shirts, hats, and tees will be available online and at select tour stops.
• The Sweepstakes: In a “dream come true” moment for car enthusiasts, the brands are hosting a sweepstakes where one winner will receive a full-size Mazda MX-5 Miata, custom-built as a real-life version of the collaboration's die-cast car.

Celebrating Car Culture

For AriZona, the partnership is a natural fit. “This is about celebrating car culture through products and experiences that feel fun, nostalgic, and unexpected,” says Spencer Vultaggio, chief marketing officer at AriZona.

By pairing the $.99 tea with the world of Hot Wheels, the brands are targeting a cross-generational audience—from parents who grew up racing the toy cars to younger fans looking for an affordable, stylish summer beverage.

Where to Find It

The rollout begins next week, but fans should be prepared to act fast. With a die-cast car and a full-size Miata on the line, these cans are expected to fly off the shelves. Whether you're looking for a “Watermelon Drift” to cool down or a “Rad Berry” to fuel your next road trip, the race to your local convenience store is officially on.