A Match Made for Fandom: Kellanova and U.S. Soccer Team Up for Exclusive ‘Match-Day’ Snack Lineup

As the excitement for the 2026 FIFA World Cup reaches a fever pitch, Kellanova (formerly Kellogg Company) and the U.S. Soccer Federation have officially announced a multi-year partnership. The collaboration is kicking off with a specialized “Match-Day” snack lineup designed to celebrate the community spirit of the “pack”—the families and fans who gather together for every goal.

The partnership positions Kellanova’s most iconic brands as the “Official Snacks of U.S. Soccer,” featuring limited-edition packaging and new flavor innovations that will be a staple of watch parties from coast to coast.

The ‘Starting Lineup’ of Snacks

The collaboration features a “dream team” of household names, each getting a soccer-inspired makeover:

Pringles “Pass the Pot” Editions: Special cans featuring U.S. Soccer branding and flavors curated to match the energy of the game, including the return of popular savory and spicy varieties.
Cheez-It Soccer Shapes: As previously teased, Cheez-It is releasing crackers in the shape of soccer balls and jerseys, featuring a “Kickin' Jalapeño” flavor that adds a zesty punch to the traditional real-cheese snack.
Club Crackers ‘Host-Ready’ Boxes: Designed for the ultimate watch-party platter, these boxes feature specialized pairing guides to help fans build the perfect soccer-themed charcuterie board.
Rice Krispies Treats ‘Jersey’ Bars: Mini treats wrapped in packaging that mimics the U.S. National Team jerseys, perfect for halftime snacking or youth soccer post-game treats.

Celebrating the ‘Pack’

The “Bring Your Pack Together” campaign focuses on the social aspect of soccer fandom. Kellanova is leaning into the idea that whether you are at the stadium or on your couch, the snacks you share are a central part of the memories made during the game.

“Soccer is a sport that truly brings people together across generations,” said a representative for Kellanova. “By partnering with U.S. Soccer, we’re able to take those moments of connection and make them even more flavorful. We want to be there for every save, every goal, and every celebration.”

Tech and Fan Engagement

The partnership isn't just about the food. Fans can look for QR codes on the limited-edition packaging that unlock:

Exclusive Digital Content: Behind-the-scenes footage of the U.S. Men’s and Women’s National Teams.
Sweepstakes: A chance to win trips to matches and official U.S. Soccer merchandise.
Augmented Reality (AR) Games: Interactive “finger-soccer” games that can be played right on the snack table.

Availability

The Kellanova U.S. Soccer snack lineup is rolling out to major retailers nationwide—including Walmart, Target, and Kroger—starting this week.

Timing: These products will be available throughout the 2026 season as the U.S. prepares for international play.
Pricing: The items will be priced in line with standard Kellanova products, ensuring that “Match-Day” remains an affordable tradition for all fans.

The Verdict: A Winning Goal for the Pantry

Whether you're a die-hard supporter of the USMNT and USWNT or just someone who loves a good themed snack, this partnership is a clear victory. By combining the country's most popular snacks with the world's most popular sport, Kellanova is making sure that every fan has exactly what they need to “fuel their fandom” in 2026.

Keep an eye on the snack aisle for the red, white, and blue boxes—they’re expected to be the MVP of the summer!