Crush Launches New “90s Nostalgia” Soda Collection And It’s Kinda Radical, Dude

Crush is taking a trip back to the era of neon windbreakers and boy bands. According to a report from Allrecipes, the brand has officially launched a limited-edition “90s Nostalgia” Collection, reviving three of its most requested flavors from the decade.

The release taps into the massive cultural demand for retro “throwback” products, offering a sweet trip down memory lane for those who grew up in the 1990s.

The Flavor Lineup

The collection features three distinct flavors that haven't been seen on shelves in over two decades:

• Crush Red Cream Soda: A cult favorite known for its bright red hue and a smooth, vanilla-forward flavor profile that’s richer than standard cream sodas.
• Crush Peach: A sweet, aromatic soda that fans often describe as “summer in a can.” It was a staple of mid-90s vending machines and is making its first national return since 1998.
• Crush Wild Cherry: This version offers a more “candy-like” cherry flavor compared to the standard black cherry varieties, designed to deliver that specific high-energy sweetness characteristic of 90s snacks.

Retro Packaging

To complete the experience, the sodas are being released in specialty 12-packs and 20-ounce bottles featuring 1990s-era branding.

• The Look: Expect the bold, “splatter-paint” logos and vibrant, clashing colors that defined the brand’s aesthetic during that decade.
• The Formula: While the packaging is retro, the brand has noted these are “refined” versions of the originals, using the same flavor essences but optimized for today’s carbonation standards.

Why It’s Trending

Crush is leaning into the “Newstalgia” movement—a marketing strategy where brands bring back discontinued items to target Millennials who are now buying groceries for their own households. By reviving these specific flavors, Crush is positioning itself as the go-to beverage for summer BBQs, 90s-themed parties, and late-night snacking.

Availability

The 90s Nostalgia Collection is currently rolling out to retailers nationwide this May:

• Where to Buy: You can find these at Walmart, Target, and major grocery chains like ShopRite or Kroger.
• Limited Run: These are scheduled to be available through the end of the summer, or until supplies last.

This is a high-impact release for anyone who loves a bit of 90s flair. Whether you’re looking for a specific taste from your childhood or just want a vibrant, fruit-forward soda for a summer party, these three flavors are a solid pick.