Shark Tank Success Story Continues: Cousins Maine Lobster Makes Highly Anticipated Debut in New Mexico

Cousins Maine Lobster, the world-famous lobster roll brand that became a household name after its viral appearance on Shark Tank, has officially announced its first-ever expansion into the Land of Enchantment. The brand is bringing its signature sustainable Maine lobster and “shore-to-door” experience to New Mexico with a new food truck based in Albuquerque.

The launch marks a significant milestone for the franchise, which has grown from a single truck in Los Angeles to a global fleet of over 60 units and several brick-and-mortar restaurants.

Bringing the Coast to the Desert

New Mexicans will no longer have to travel to the coast to get a taste of authentic Maine seafood. The new mobile unit is designed to serve the brand’s most iconic, chef-driven menu items:

• Maine & Connecticut Rolls: The fan favorites—served either chilled with a touch of mayo or warm with melted butter—feature 100% premium North Atlantic lobster.
• Lobster Tots & Tacos: For those looking for a twist on the classics, the truck will offer their famous tater tots topped with lobster meat and cilantro lime cream, alongside lobster-filled tortillas.
• New England Clam Chowder: A signature side that brings the traditional flavors of the Northeast to the Southwest.

The ‘Shark Tank’ Legacy

Since Barbara Corcoran’s investment in 2012, Cousins Maine Lobster has become one of the most successful ventures in the history of the show. The brand’s expansion into New Mexico is a testament to its scalable business model and the massive national demand for high-quality, sustainably sourced seafood.

“We are thrilled to bring the Cousins Maine Lobster experience to New Mexico,” said Jim Tselikis, co-founder of the brand. “Our mission has always been to share our passion for Maine lobster with people across the country, and we can't wait for the people of Albuquerque to try what we believe is the best lobster on the planet.”

Where to Find the Truck

The Albuquerque-based truck will be making its rounds at local breweries, community festivals, and corporate events throughout the region.

• Live Tracking: Fans can track the truck’s daily location and pre-order meals through the Cousins Maine Lobster mobile app.
• Grand Opening: The official launch event is scheduled for this weekend, featuring a ribbon-cutting ceremony and special giveaways for the first 50 guests in line.

The Verdict: A Seafood “Win” for New Mexico

While New Mexico is famous for its green chile, the arrival of Cousins Maine Lobster offers a fresh (literally) alternative to the local culinary scene. By maintaining a direct relationship with Maine lobstermen, the brand ensures that even a truck in the middle of the desert can serve seafood that was in the water just 24 to 48 hours prior.