Accio, Frosting! Cinnabon Joins ‘Butterbeer Season’ with New Harry Potter-Inspired Rolls and Chillattas
In honor of the 25th anniversary of the Harry Potter film franchise, Cinnabon is bringing the flavor of the Wizarding World to the “Muggle” world. The bakery chain has officially announced it is joining Butterbeer Season for the first time ever with a duo of limited-edition treats: the Butterbeer-Flavored Classic Roll and the Butterbeer-Flavored Chillatta.
The spellbinding treats are only sticking around for a two-week window, from May 4 through May 17, 2026, making them a must-catch for any fan of the boy who lived.
The ‘Butterbeer’ Twist
What exactly does a “Butterbeer Cinnabon” taste like? The brand has re-engineered its signature frosting and frozen drinks to capture the butterscotch-and-shortbread profile famously served at the Three Broomsticks:
- Butterbeer-Flavored Classic Roll: This takes the iconic Cinnabon roll you know and love—warm dough and Makara cinnamon—and replaces the traditional cream cheese frosting with a Butterbeer-infused frosting. It’s rich, buttery, and carries a distinct butterscotch finish.
- Butterbeer-Flavored Chillatta: A creamy, blended frozen beverage that mixes the flavor of Butterbeer with a vanilla base, finished with a swirl of caramel.
- Pro-Tip for Schlotzky’s Fans: If you don't have a Cinnabon near you, participating Schlotzky’s locations will also be serving the Butterbeer-flavored rolls.
Magic Rewards: Platform 9 ¾
Cinnabon is hiding a few “Easter eggs” in its app for loyal fans.
- The Code: Starting tomorrow, April 30, the first 934 loyalty members who enter the code Platform934 in the Cinnabon app will unlock a $2-off reward for a Butterbeer Bon.
- Free Cinnabon for a Year: Anyone who signs up for the rewards program via the campaign landing page between May 4 and May 17 will be entered into a sweepstakes. Ten grand-prize winners will receive an exclusive Harry Potter x Cinnabon shirt and free Classic Rolls for a year (one per week).
Why Now? The 25-Year Celebration
Butterbeer Season is a global celebration of the Harry Potter universe, typically hosted by Universal Destinations & Experiences. By partnering with Cinnabon, the franchise is expanding the reach of its most famous beverage beyond the theme parks, making it accessible to anyone at their local mall or airport.
“My whole life has led up to this moment,” wrote one especially eager fan on Instagram. “Two things I love, finally combined.”
Availability
These items arrive on Monday, May 4. Because this is a high-profile licensed collaboration, expect lines at Cinnabon locations during the first few days.
- Tip: Use the Cinnabon app to order ahead to avoid the “Muggle” crowds.
The Verdict: Combining the warmth of a cinnamon roll with the nostalgic, butterscotch-heavy flavor of Butterbeer is a stroke of culinary genius. It’s the ultimate comfort food crossover for the 2026 spring season.
