Gotta Catch ‘Em All (Again): Team Rocket “Hijacks” Hershey’s Kisses for 2026 Pokémon Collaboration
Just in time for the 30th anniversary of Pokémon, Hershey's is bringing back its viral Pokémon Kisses, but with a “villainous” twist. According to a major announcement on May 11, 2026, the new collection isn't just about the classic Poké Ball foils—this year, Team Rocket has officially entered the fray.
The launch features a narrative-driven experience where fans are challenged to “catch” all the designs before Jesse, James, and Meowth can steal them.
What’s New in the 2026 Collection?
While the 2025 release focused on the original 151 Kanto Pokémon, the 2026 update adds a secondary layer of “villainous” collectibility:
- 151 Poké Ball Foils: The classic red-and-white designs featuring the original Kanto favorites are back by popular demand.
- 10 Exclusive Team Rocket Foils: For the first time, fans can find limited-edition foils inspired by the franchise’s most famous antagonists. These feature the iconic “R” logo and character motifs.
- Digital Collection Hub: Launching Tuesday, May 12, 2026, a new QR-powered digital hub allows families to scan their wrappers, track their collections, and follow the unfolding “Team Rocket Hijack” storyline.
The “Pirate’s Booty” Bonus
In a massive “household win” for snackers, the collaboration is expanding beyond chocolate this summer:
- Pikachu-Shaped Puffs: Pirate’s Booty is releasing special-edition Pokémon packs featuring Pikachu-shaped puffs.
- Interactive Bags: These savory snacks will include “Who’s That Pokémon?” activities and downloadable games, making them a perfect addition to school lunches or summer road trips.
Where to Find the Goods
- Sizes: The Pokémon Kisses are available in 9-ounce share packs and 28-ounce party bags (perfect for your family entertaining silos).
- Availability: The rollout began nationwide this morning (May 11) and will be available throughout the summer “while supplies last.”
- Resale Alert: Following the 2025 frenzy, collectors are already predicting that the 10 Team Rocket foils will become high-value items on the secondary market.
The Verdict: This is a high-energy “happy” win for both kids and 80s/90s nostalgia fans. It turns a standard candy purchase into a family-friendly scavenger hunt, making it a great “nostalgia project” to share with your audience.
