Summer Snack Shake-Up: General Mills Debuts New Gushers, Fruit by the Foot, and Fruit Roll-Ups
General Mills is leaning into the “bold and experimental” snack trends of 2026 by launching a massive wave of new fruit treats this May. The standout of the group is Gushers, which is officially making its first-ever entry into the candy aisle with reimagined, trend-forward varieties.
These new snacks are all made with no colors from artificial sources, ensuring they fit into the modern “cleaner label” pantry while still delivering high-impact flavors.
1. Gushers: The Candy Aisle Debut
Gushers is moving beyond the fruit snack section with two new “candy” varieties designed to “thrill the taste buds and ignite social feeds”:
- Gushers Super Sour: A mouth-puckering mix of Blueberry Grape, Mixed Berry, and Raspberry Lemonade. These are designed for fans of the “sour challenge” trend, delivering a sharp, tangy bite in every piece.
- Gushers Sweet & Fiery: Tapping into the viral “swicy” (sweet + spicy) movement, this variety revives a concept from the 2010s but with a significant heat upgrade. It features Hot Mango and Spicy Watermelon with a juicy center that packs a legitimate spicy kick.Note: Early shoppers at Target have noted that the “Fiery” version is surprisingly hot for a mainstream snack!
2. Gushers Lemonade Mix
For those who want a more traditional “summer vibe,” Gushers has released a Lemonade Mix fruit snack. This variety pack includes:
- Pink Lemonade
- Limeade
- Blue Raspberry Lemonade
- Cherry Limeade
3. Fruit by the Foot: Splitz
The classic pull-apart snack is getting a “double snack mode” upgrade with Fruit by the Foot Splitz.
- The Flavor: A dual-flavor roll featuring Peach and Blueberry.
- The Experience: The pull-apart design allows you to twist the flavors together, mix them, or enjoy each side on its own for a customizable snack.
4. Fruit Roll-Ups: Rainbow Sherbet
Rounding out the summer lineup is the Rainbow Sherbet Fruit Roll-Up, which aims to mimic the experience of the frozen dessert in a portable format—”no spoon required.”
- The Mix: Each roll features a trio of Raspberry, Lemon, and Orange Creamsicle flavors.
Where to Find Them: May 2026
- Target Exclusives: The Gushers Super Sour and Sweet & Fiery candy bags are currently available primarily in the candy aisle at Target stores nationwide.
- Major Retailers: The Lemonade Mix, Splitz, and Rainbow Sherbet varieties are rolling out to Walmart and other major grocery chains throughout the month of May.
This is a high-energy “happy” win for your summer snack rotation. Whether you’re looking for a “swicy” adventure or a nostalgic sherbet treat, these new releases offer a fun, low-cost way to experiment in the kitchen.
